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The Australian-based myRep, which went live in March with activities
for physicians such as online drug information sessions, quizzes, and
samples ordering, is preparing to expand its online offerings for
physicans. The portal gives doctors vouchers ranging from $10 to $40
for practice supplies, plus raffled "education grants" of $1,000.
Pharmcos pay based on the number of quiz attempts or samples ordered.
myRep is affiliated with 2-year-old eClinic, an online pathology
service claiming about 4,000 physician users. Saurabh Mishra, eClinic
director, told ePharmaceuticals by e-mail from Australia, �myRep's
rewards are designed within the parameters stipulated by the new
[Medicines Australia] Code of Conduct," which has been revised to
eliminate non-essential doctor perks (ePharm5 9/5/02). myRep claims
910 registered doctors and relationships with 18 pharmcos. The portal
soon will enable doctors to view content customized by specialty and
region, Mishra said.
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